Nathan Lyons grew up in England, by the Thames.
There wasn’t much to do, save read books by the river, and tell stories.
After graduating from Oxford, Nathan edited a magazine, worked for Google, organised an arts festival, and took a series of marketing roles in London, New York, Paris, and Delhi.
After settling down in Tel Aviv, Nathan became a consultant for a strategic innovation enterprise, working closely with a variety of clients – from household-name multinationals to Israeli start-ups – to hone their business strategies and enhance the messages underpinning their brands.
Nathan’s expertise in marketing and innovation strategy form the foundation of his present consultancy practice, which in turn informs the tone and content of his face-to-face interviews.
When he’s not working, though, Nathan still likes to read books – now by the sea – and to tell stories, old and new.